1966 Ferrari 500 Superfast | Poster

A Pullman Editions poster by Emilio Saluzzi. The seductive 500 Superfast was launched at the 1964 Geneva Show. To quote a recurring journalistic theme, “Until you have driven a Ferrari, your driving experience is incomplete.” The sales brochure advertised ‘a Ferrari for Sovereigns, performers and great industrialists.’
Not quite how Enzo saw it, writing in his memoirs: “All sorts of people buy Ferraris, in fact,” he wrote, “although most of them fall into one of three main categories: the sportsmen, the fifty-year olds and the exhibitionists.”